Schools spend thousands every year trying to recruit new students. This is good. But what’s wrong with the ones you have? Keeping families at your school is vital. And, by the time you realize you have a “retention” problem, it’s going to take years to turn it around. Healthy schools put in place practices, policies, and most importantly, people who make the “aroma” of the school a place where parents want to be.
In this first ACCS Paper in a series on marketing, Bryan Lynch contributes notes from a book that he highly recommends (and we concur) called “Setting the Table.” While at a meeting several years ago, Bryan was told that the best type of staff-training was in the hospitality industry. It makes sense: If you want to learn, learn from those who are the best at what you want to learn. When it comes to pleasing people and creating great atmosphere, hotels and restaurants excel at this. So, we can learn from the best by applying these vital principles in our schools.
This is part of the Distinctive Schools Series by the ACCS